Ad Presentation - Media Violence (Laura, Kayla, Sarah, Elia)

http://www.jameswon.ca/node/9

Summary: The ad we chose shows a young boy and a doll, with a knife stabbed into it.This advertisement combines two extremes: disturbing violence and pictures of children. This portrays the negative effects of a stereotypically ‘innocent’ individual like a child being corrupted by violent imagery in media and TV. Showing these two kinds of images side by side contrasts something so negative and something so innocent in a way that incites feelings of protection and fear for young children in the viewer.

Paraphrase: When children are exposed to violent media, they can become violent themselves.

Quote: “Well over a 1000 studies...point overwhelmingly to a causal connection between media violence and aggressive behavior in some children”

1. James Won is the creator of the ad.
2. It is intended for parents and guardians to see how violent media effects children and how it isn’t harmless like they might think to show children frightening movies at a young age. Children don’t know right from wrong, and with the ability to see movies with violence and negative aspects, it gives some children a false portrayal on how citizens should act, what is appropriate, and what is not.
3. We can tell that this ad is intended for parents because it involves children and toys and how something as accessible as violence on TV can be a “gateway” for them to do violent acts.
4. The purpose is to warn parents that violent TV and movies can really affect their children from a young age, and that changing the way violent media is viewed can change their attitude towards the violent TV that children have access to.
5. James Won works towards the purpose with powerful imagery and a knowledgeable quote that draws a scientific line between what they are trying to prove and what they’re trying to get people to believe.
6. Red and black jagged writing gives the ad a very ‘dangerous’ kind of feel. They use images of small children and children's toys mixed with very violent images to destroy this idea of innocence within them.
7. As a group, these ads try to change the general public's attitude and realization towards media violence to one that is not so casual with it because in our society, they’d argue at least, that media violence leads to greater numbers of children with overly aggressive behavior.