Arguing a Position In Class Lab: Kayla, Laura, Charlotte p. 66

Ad 1:

• How does it appeal to you or why does it fail to appeal?
• Because even though some people do not stand for abortion or do not like it at all that is not what Planned Parenthood is about. It is for the importance of women to make their own choices about their own bodies and Planned Parenthood could be helping them even if individual people don’t agree.

• What kinds of words, images or sounds does it use as support for its position?
• This ad uses words like “fight, choices and mores” to show that people are fighting to get rid of a group who supports women when they really have no other choice in their mind and go to planned parenthood when they need help. Using these words help support its position because they state that the fight against planned parenthood is not about abortion because abortion is not everything that planned parenthood is about, the fight is really about women’s own sexual choices and their own mores.
• If you were going to revise it for a different audience, what would you do?
• If I were someone that is against planned parenthood I would not talk about women’s own sexual choices and mores, I would just bring up the abortions because that is what most people that are against planned parenthood are actually against, they are not against women having their own choices but the fact that women choose to have abortions.

• If you were going to create it in another medium, how would it be different?
• I would make this a short video with a young woman saying this exact sentence and looking straight at the camera. She would continue on and talk about how women’s sexual choices and mores are subject to change depending on the person. She would make it clear that there are no ‘right’ sexual choices or mores. That those kinds of questions (what is sexually correct and incorrect?) are complicated depending on the individual who is asking. She would make it further clear that no one in the world should have the right to tell women what is correct and incorrect to do with their bodies.

Ad 2:

• How does it appeal to your or why does it fail to appeal?
• Because the wording is so cut and dry. They stand with Planned Parenthood. The position they took is one in support of the organization.
• What kinds of words, images. or sounds does it use as support for its position?
• The words “I stand with Planned Parenthood” are in a speech bubble, making the statement personal to the reader. It makes it so that it is as if YOU are the person who stands with Planned Parenthood. The hashtag links the support of Planned Parenthood to something bigger; social media. The hashtag lets people know that the stance with Planned Parenthood is more of a movement than anything else.
• If you were going to revise it for a different audience, what would you do?
• If I were going to revise it for an audience that did not support Planned Parenthood I would add the words ‘DO NOT’ after ‘I’.
• If you were going to create it in another medium, how would it be different?
• If it was a poster or a billboard or a sign on the street I would make the background not bright pink, but a metalic, reflective surface so that when the viewer looked at the speech bubble, their face would be reflected right next to the words. So that it looks like the speech bubble is coming out of their mouths.

Ad 3:

• How does it appeal to you or why does it fail to appeal?
• In the ad below, Planned Parenthood has taken a story of a real woman and her journey, and how they helped her along the way. It appeals in a real, raw way that can be related to others, because it is purely true.
• What kinds of words, images, or sounds does it use as support for its position?
• It uses words such as “save” and “life” in the same sentence, which itself gets your attention. The image of this lady and her expression shows the power of Planned Parenthood and how they were able to help her. If this were a digital or video ad, it could use clips of her in her everyday life, and how this journey has beneficially helped her.
• If you were going to revise it for a different audience, what would you do?
• It depends on the audience directed, but if for example an audience that didn’t   support Planned Parenthood, I would have a different story for this ad, one that more people can relate to.  
• If you were going to create it in another medium, how would it be different?
• With this ad being from a true story, this could easily be changed to a video or commercialized ad. This woman could explain her story and how Planned Parenthood helped her, with her own words, her own emotions, and her own story.

Bibliography

“Planned Parenthood.” Advertisement. Planned Parenthood Planned Parenthood. 5 Nov. 2015. Print.